Welcome to the National Communication Association's Mass Communication Division Homepage

The members of the Mass Communication Division (MCD) are an eclectic group of scholars, teachers and practitioners - all with a wide variety of interests. A quick perusal of a recent convention program reveals a fantastic breadth of areas of discovery by our members. From studies examining parasocial interaction, fandom and identity to analyses of exposure, cultivation and effects, MCD members' research is relevant, timely, and essential.

The nature of media is changing - how we consume it, use it, and its impact on our daily lives - and the MCD is at the forefront of examining the impact and implications of those changes. We have members, like you, with a keen interest in asking questions about these changes and working together to discover the answers.

For years, the MCD has served as one of NCA's largest divisions. Our group consists of more than 1,200 members from around the world. Our members traditionally focus on pedagogical strategies for teaching media and scholarly issues, including questions we ask about why people consume media, how they use media, and the effects of those uses. In short, the MCD boasts a membership comprised of people who are media experts in a wide range of contexts, from health to politics, sports to science, the environment, children, and many other contexts.

We hope you'll join our diverse group - here on our web site, and on social media outlets like Facebook and Twitter - as we explore our ever-changing mediated world. All methodologies are respected and welcome. Our Division provides a forum in which scholars and teachers with diverse interests and approaches can come together to contribute to the study of mass and mediated communication. We sponsor two division awards annually, one for outstanding teaching contributions and the other for outstanding service activities. Also each year, we recognize the top scholarship from members and students at the annual convention [past awards can be viewed here].

Membership in the Mass Communication Division is open to all those who are members in good standing of the National Communication Association and who are interested in promoting the purpose of the Division. Each year we program dozens of interesting competitive paper and discussion panels focused on Mass Communication issues for NCA's annual convention. We are dedicated to helping our collective membership become better equipped to investigate and engage with and among mass communication issues. The next annual meeting of NCA will be held November 2012 at the Disney Resort in Orlando, Florida.

If you are interested in the study of communication, we strongly encourage you to become a member and take part in NCA in general and the Mass Communication Division in particular. Please feel free to contact me at any time. You can reach me on Facebook, Twitter and, of course, e-mail (see addresses below). Have a specific question for one of our officers? Feel free to contact any of them by using the officer contact information page here. We want to make sure that our division serves you to the best of our ability.

Adam C. Earnheardt
acearnheardt@ysu.edu
Facebook - www.facebook.com/adamearn
Twitter - twitter.com/adamearn (@adamearn)
Chair, Mass Communication Division
National Communication Association

The MCD website is sponsored by
Great River Technologies

Visit their website at
www.greatrivertech.net